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Web vs Agent

Web Booking VS Travel Agents.

Do not book from a website you know nothing about.

Security and trust

Security and trust towards humans is higher [i.e. people feel more secure interacting with people and have higher trust to them than to web sites, interfaced with forms]. 39% of leisure American travelers (whether they use the Internet or not) think that the Internet is easier and faster to use for travel planning than a travel agent.
it becomes more and more difficult for traditional travel agents to compete with web sites that offer online booking possibilities. One of the main reasons for the increasing number of people booking online is that online experience has much greater potential in visualising travel destinations. 3D interactive tours, for instance, might be used to convey a clear impression of the travel destination and interactive on-demand videos may be shown online without interfering with other (in-store) customers.

    Fun Facts

  • The majority of people prefer booking their international trips from a travel agent. Domestic trips are usually booked online.
  • Human expertise is an important convenience factor that is missing in online booking. [travel agents know dates when flights are cheaper, may give a good advice (visa, insurance, dangers, etc).


  • Seek out a specialist. Anyone can book a Eurailpass or a Caribbean cruise. However, it’s better to sit across from an agent who has been there, done that.

  • Be wary of an agent who seems in love with a particular cruise or vacation package. Maybe the agent has legitimate reasons, but a travel agent who excludes certain vendors may not have your best interests in mind.

  • Meet an agent face to face, if possible. You’ll get a sense of the agent’s professionalism and he or she will be more likely to take good care of you than someone on the other end of an ``800'' line.

  • Ask about research fees upfront. Will you be charged for an agent’s research, even if you don’t book any travel arrangements? If so, does the fee seem reasonable?


  • Put up with high-pressure sales that don’t allow time to evaluate an offer.
  • Go to an agent’s office without doing research. Use the Internet or ask friends who have taken similar trips so you can judge if the prices and deals a travel agent offers seem comparable.?

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